Lovemarks: The Saatchi and Saatchi Designers' Edition (Hardcover)

Lovemarks: The Saatchi and Saatchi Designers' Edition Cover Image
By Kevin Roberts, Derek Lockwood (Concept by), Roger Kennedy (Concept by)
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Kevin Roberts' groundbreaking book "LOVEMARKS: THE FUTURE BEYOND BRANDS" injected a powerful dose of emotion into the world of advertising and marketing. Despite the extraordinary uptake of the concept, Roberts was determined to go one step further after receiving a provocative and irresistible challenge: to turn the book itself into a Lovemark. The end result is " Lovemarks: the Saatchi & Saatchi designers' edition," a sublime rendering of the original book that will both challenge the mind and delight the eyes. Collectively produced by "Saatchi & Saatchi" designers and art directors from across the globe, the book reflects the diverse, eclectic, and vibrant visions of its creators. " Lovemarks: the Saatchi & Saatchi designers' edition" celebrates the central role design plays in creating emotional connections with consumers.
Designers from across the" Saatchi & Saatchi" network featured in the book include Kevin Finn (Sydney), Hamish McArthur (New York), Nick Darke (London), Kane McPherson and Lorenz Perry (Auckland), Jason Romeyko (Moscow), Bridget De Socio (New York), Tim Quest and Scott Silvey (London), Pete White (Fahrenheit 212), Sean Womack (Saatchi & Saatchi X), Polly Chu (Guangzhou), Alex Normanton (London), Jim Salter (London), Tom Eslinger (Los Angeles), Hiro Ito (Tokyo), and Ji Lee (New York).

About the Author

Kevin Roberts is CEO Worldwide of ideas company "Saatchi & Saatchi," one of the world's largest and most successful creative organizations, handling more than fifty of the world's most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led "Saatchi & Saatchi "to become both "Advertising Age" and "Adweek magazines'" Global Agency Network of the Year in 2003. He is the author of the best-selling book" Lovemarks: the future beyond brands "(powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print.

Product Details
ISBN: 9781576873557
Publisher: powerHouse Books
Publication Date: September 15th, 2007
Pages: 392